77f7 Privacy Policy

1. Introduction

Section 1.0

1.1   77f7 ("the Platform") is an internationally licensed online casino and sports betting operator serving players across Pakistan and other permitted jurisdictions. This Privacy Policy explains how 77f7 collects, uses, stores, shares, and protects the personal data of all registered players and website visitors.

1.2   This Privacy Policy should be read alongside the 77f7 Terms & Conditions and Responsible Gaming Policy, both of which are incorporated by reference. In the event of any conflict between this Policy and the Terms & Conditions on matters relating to personal data, this Privacy Policy shall prevail.

1.3   77f7 is committed to handling all personal data with the highest degree of care, transparency, and respect for the individual. We recognise that players entrust us with sensitive financial and identity information, and we take that responsibility seriously across every team, system, and process.

2. Data Controller

Section 2.0

2.1   77f7 is the data controller responsible for personal data collected through the platform at https://77f7.bio and any associated mobile-optimised service. As data controller, 77f7 determines the purposes and means by which your personal data is processed.

2.2   For all privacy-related inquiries, requests, or complaints, you may contact our dedicated Data Protection team using the contact information provided in Section 15 of this Policy.

3. Personal Data We Collect

Section 3.0

3.1   77f7 collects personal data across several categories, depending on how you interact with the platform. The table below summarises the main categories of data collected:

3.2   Where you choose not to provide personal data that is required for a specific purpose — such as KYC verification documents — 77f7 may be unable to provide certain services, including processing withdrawal requests, until that data is received.

4. How We Collect Your Data

Section 4.0

4.1   77f7 collects personal data through the following channels:

• Direct submission — data you provide when registering an account, completing KYC verification, making deposits or withdrawals, contacting support, or participating in promotions;
• Automated collection — technical data collected automatically when you access the 77f7 platform, including through cookies, server logs, and analytics tools;
• Third-party sources — identity verification agencies, fraud prevention services, payment processors (such as JazzCash and EasyPaisa), and financial institutions, where we are legally permitted to receive such data;
• Publicly available sources — where permitted by law, information from public databases that assists with identity verification or fraud prevention.

5. How We Use Your Personal Data

Section 5.0

5.1   77f7 uses the personal data it collects for the following purposes:

• Account creation and management — to register your 77f7 account, verify your identity, and maintain your account in good standing;
• Payment processing — to process deposits and withdrawals via your registered payment methods, including JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and USDT TRC20;
• Regulatory compliance — to fulfil our obligations under our international gaming licence, including anti-money laundering (AML) checks, Know Your Customer (KYC) verification, and age verification;
• Platform security and fraud prevention — to detect and prevent fraudulent activity, account takeovers, bonus abuse, money laundering, and other prohibited conduct;
• Responsible gaming — to monitor gaming behaviour, identify signs of problem gambling, enforce self-exclusion requests, and apply account limits in accordance with the 77f7 Responsible Gaming Policy;
• Customer support — to respond to your inquiries, resolve disputes, and improve our support quality;
• Marketing communications — to send you promotional offers, bonus notifications, and platform updates, subject to your communication preferences (you may opt out at any time);
• Product improvement — to analyse platform usage, optimise game performance, and develop new features that better serve Pakistani players;
• Legal obligations — to comply with applicable laws, respond to regulatory inquiries, and defend against legal claims where required.

6. Legal Basis for Processing

Section 6.0

6.1   77f7 processes your personal data on the following legal bases:

• Contractual necessity — processing required to fulfil our obligations under the 77f7 Terms & Conditions, including account management and payment processing;
• Legal obligation — processing required to comply with applicable laws and regulations, including AML legislation and gaming licence conditions;
• Legitimate interests — processing carried out in pursuit of 77f7's legitimate business interests (such as fraud prevention, security, and platform improvement), where those interests are not overridden by your rights and freedoms;
• Consent — where you have given explicit consent to a specific processing activity, such as receiving marketing communications. You may withdraw consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

7. Data Sharing & Disclosure

Section 7.0

7.1   77f7 does not sell, rent, or trade your personal data. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis:

• Payment processors and financial institutions — JazzCash, EasyPaisa, HBL, UBL, Meezan Bank, Allied Bank, SadaPay, and USDT TRC20 service providers, for the purpose of processing your transactions;
• Identity verification and KYC providers — specialist third-party agencies that assist 77f7 in verifying player identities and conducting AML screening;
• Game content providers — certified third-party game studios whose titles are hosted on the 77f7 platform, where necessary for game session management and dispute resolution;
• IT and cloud infrastructure providers — service providers who host and maintain the 77f7 platform infrastructure, under strict data processing agreements;
• Fraud prevention and security services — third-party tools used to detect and prevent fraudulent account activity and bonus abuse;
• Legal and regulatory authorities — where 77f7 is required by law, court order, or regulatory instruction to disclose personal data, including to gaming licensing authorities and financial intelligence units;
• Professional advisors — lawyers, auditors, and other professional advisors engaged by 77f7 on a confidential basis.

7.2   All third-party service providers who process personal data on behalf of 77f7 are required to enter into data processing agreements that impose equivalent data protection obligations, restrict their use of data to the specified purpose, and require them to maintain appropriate security standards.

8. Data Retention

Section 8.0

8.1   77f7 retains personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law or regulatory obligation.

8.2   As a general rule, account data and transaction records are retained for a minimum of five (5) years from the date of the last transaction or account closure, in accordance with standard AML record-keeping requirements applicable to internationally licensed gaming operators.

8.3   KYC verification documents are retained for the same minimum period. Where a regulatory investigation is ongoing, data will be retained until the investigation is formally concluded.

8.4   Marketing preference data and communication logs are retained for a shorter period and are deleted or anonymised once no longer required for the purposes for which they were collected.

8.5   Upon the expiry of the applicable retention period, personal data will be securely deleted or anonymised in a manner that prevents re-identification.

9. Security Measures

Section 9.0

9.1   77f7 implements a range of technical and organisational measures to protect your personal data against unauthorised access, loss, alteration, or disclosure. These measures include, but are not limited to:

• SSL/TLS encryption for all data in transit between your device and the 77f7 platform;
• Encryption of sensitive data at rest, including stored financial information and identity documents;
• Role-based access controls limiting internal access to personal data to authorised personnel only;
• Multi-factor authentication for internal staff accessing production systems;
• Regular penetration testing and vulnerability assessments conducted by independent security specialists;
• Automated monitoring and alerting for anomalous access patterns or suspicious activity;
• Staff training on data protection and information security practices.

9.2   While 77f7 takes all reasonable steps to secure your personal data, no system is entirely immune from risk. You are responsible for keeping your 77f7 account credentials confidential and for notifying us promptly if you suspect any unauthorised access to your account.

10. Cookies & Tracking Technologies

Section 10.0

10.1   The 77f7 platform uses cookies and similar tracking technologies to enhance your experience, maintain your login session, remember your preferences, and gather analytical data about platform usage.

10.2   The following categories of cookies are used on the 77f7 platform:

• Strictly necessary cookies — essential for platform operation; these cannot be disabled. They include session management, login authentication, and fraud prevention cookies;
• Functional cookies — used to remember your preferences, such as language settings and display preferences;
• Analytics cookies — used to understand how players interact with the platform, which pages are most visited, and where technical issues arise, allowing 77f7 to continuously improve the service;
• Marketing cookies — used to deliver relevant promotional content and measure the effectiveness of marketing campaigns. These are only activated where you have given consent.

10.3   You may manage your cookie preferences through your browser settings. Please note that disabling strictly necessary cookies may impair the functionality of the 77f7 platform and prevent you from accessing certain features, including logging in to your account.

11. Your Data Protection Rights

Section 11.0

11.1   Subject to applicable law and certain regulatory exceptions, you have the following rights in relation to your personal data held by 77f7:

• Right of access — you may request a copy of the personal data 77f7 holds about you;
• Right to rectification — you may request correction of inaccurate or incomplete personal data;
• Right to erasure — you may request deletion of your personal data where it is no longer necessary for the purpose for which it was collected, subject to our legal retention obligations;
• Right to restriction — you may request that 77f7 restrict the processing of your data in certain circumstances;
• Right to data portability — where processing is based on consent or contractual necessity and is carried out by automated means, you may request a copy of your data in a structured, machine-readable format;
• Right to object — you may object to processing of your personal data where 77f7 relies on legitimate interests as the legal basis, including for direct marketing purposes;
• Right to withdraw consent — where processing is based on consent, you may withdraw your consent at any time without affecting the lawfulness of prior processing.

11.2   To exercise any of the above rights, please submit a written request to the 77f7 Data Protection team using the contact details in Section 15. We will respond within thirty (30) calendar days of receiving a valid request. In complex cases or where a high volume of requests has been received, we may extend this period by a further thirty (30) days and will notify you accordingly.

12. Children's Privacy

Section 12.0

12.1   The 77f7 platform is strictly intended for adults aged 21 years and over. 77f7 does not knowingly collect personal data from any person under the age of 21.

12.2   If 77f7 becomes aware that personal data has been submitted by a person under the age of 21, that account will be immediately suspended, the data reviewed, and the account closed in accordance with our Responsible Gaming Policy. Any balance held in such an account will be dealt with in accordance with our regulatory obligations.

12.3   If you believe that a minor may have registered an account on 77f7, please contact our support team immediately at the email address listed in Section 15.

13. International Data Transfers

Section 13.0

13.1   As an internationally licensed gaming operator, 77f7 may transfer personal data to countries outside Pakistan for the purposes described in this Privacy Policy — for example, to service providers hosting infrastructure in other jurisdictions.

13.2   Where personal data is transferred internationally, 77f7 ensures that appropriate safeguards are in place to protect your data, including the use of contractual clauses that impose equivalent data protection obligations on the receiving party.

13.3   By using the 77f7 platform, you acknowledge that your personal data may be transferred to and processed in countries outside Pakistan, subject to the safeguards described in this section.

14. Amendments to This Policy

Section 14.0

14.1   77f7 reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. The "Last updated" date at the top of this page will be revised accordingly.

14.2   Where changes to this Policy are material, 77f7 will notify registered players via email or a prominent in-platform notification prior to the changes taking effect. Your continued use of the 77f7 platform following such notification constitutes acceptance of the revised Privacy Policy.

14.3   We encourage you to review this Privacy Policy periodically to stay informed about how 77f7 protects your data.

15. Contact Us

Section 15.0

15.1   If you have any questions, concerns, or requests relating to this Privacy Policy or the way 77f7 handles your personal data, please contact our Data Protection team. Our support team is available 24 hours a day, seven days a week, in both Urdu and English.

15.2   Contact email: [email protected]

15.3   For responsible gaming concerns, account restrictions, or self-exclusion requests, please visit the Responsible Gaming page or contact support directly — such requests are treated as a priority.